Hello,

I'm Humphrey Kibet.

A Brand & Visual Design Specialist

I shape brand identities and run end-to-end creative campaigns across digital and print—from concept to final production.

Currently, I am a Design Lead Specialist at BrighterMonday Kenya

years in brand & visual design
5+
uplift in platform engagement from the Future of Work campaign
15%
growth in social video views
50%+
more interactions per post at Ananas
300%

Profile

Brand thinking. Hands-on craft.

With over five years in design, I’ve moved from hands-on execution into leading creative direction. My background spans tech platforms, marketing agencies, and consumer brands building visual systems that look sharp and deliver real engagement.

  1. 01

    Visual Systems That Hold Together

    Brand audits, style guides, and practical design rules that keep your identity consistent across every screen, print asset, and touchpoint.

  2. 02

    Campaigns Built to Scale

    Taking a single strong creative idea and adapting it seamlessly across social channels, web portals, print collateral, and video without losing its core message.

  3. 03

    Full In-House Production

    Handling art direction, graphic design, photography, and editing directly so nothing gets diluted on the way to launch.

Professional experience

Five years. Seven industries.

  1. Aug 2025 – PresentWestlands, Nairobi · Hybrid

    Design Lead Specialist

    BrighterMonday Kenya

    Career and recruitment platform

    Leading creative direction, brand and in-house production.

    • Spearheaded end-to-end creative direction for the “Future of Work” campaign, producing all visual assets and driving a 15% uplift in platform engagement.
    • Led a comprehensive brand audit and launched a unified visual identity guide, achieving 100% brand consistency across all digital touchpoints.
    • Directed and produced all in-house photography and videography, growing social media video views by over 50%.
  2. Oct 2024 – Jul 2025Parklands, Nairobi · On-site

    Creative Designer

    Solami Limited

    • Led design concept development and delivery of client-facing visual materials, strengthening brand presence across campaigns.
    • Produced brochures, logos, social media graphics and website visuals, consistent with each client’s brand guidelines.
    • Partnered with cross-functional teams to deliver cohesive multi-platform campaigns, including promotional video content.
  3. Dec 2022 – Jan 2025Houston, Texas · Part-time · Remote

    Social Media Manager & Graphic Designer

    Prime Marketing Concepts

    • Designed and executed print and digital marketing collateral, including brochures, flyers, posters and banners.
    • Built and maintained a consistent brand identity across all client materials and digital platforms.
    • Designed and launched a website for a car rental client, improving its online presence and user experience.
  4. Jun 2024 – Sep 2024Westlands, Nairobi · Hybrid

    Social Media Executive & Graphic Designer

    Behind The Scenes Marketing

    • Developed and executed social media strategies that boosted brand awareness and engagement for clients and the agency.
    • Managed content creation and performance analysis across platforms, reporting on key metrics to guide strategy.
    • Supported branding, graphic design and email marketing projects alongside the Marketing Director.
  5. Oct 2022 – May 2024Applewood Adams, Nairobi · Hybrid

    Digital Marketer & Design Assistant

    Shupav LLP

    • Created, curated and managed content across social media platforms for clients and the agency.
    • Developed and executed social media strategy across Facebook, Twitter, Instagram and LinkedIn in line with marketing objectives.
    • Designed marketing collateral, social media graphics, email newsletters and website graphics.
    • Assisted the Marketing Director with branding, graphic design and website projects, and created newsletters, imagery and copy for email marketing.
  6. Oct 2022 – May 2024Westlands, Nairobi · Hybrid

    Graphic Designer & Social Media Manager

    Hisia Psychology Consultants

    • Created and managed paid social media advertising campaigns, tracking performance and reporting to the marketing team.
    • Designed marketing materials including brochures, flyers, posters, email newsletters and signage.
    • Managed content creation for all social media channels (Facebook, Twitter, Instagram, LinkedIn).
  7. Nov 2020 – Oct 2022Westlands, Nairobi · On-site

    Social Media Manager, Photographer & Graphic Designer

    Ananas Consolidated Group

    Ananas Food Court and Melanin Club

    • Designed all creative assets for social media and on-site promotions, contributing to a consistent increase in foot traffic and event attendance.
    • Led daily social media management and community engagement, driving a 300% increase in average post interactions.
    • Managed IT hardware and software setup and inventory alongside creative responsibilities.

Selected work

Selected work. Up close.

A few projects from across these roles. Each one opens the full case study.

See the full portfolio

Skills & tools

From the brief to the final export.

01Design & creative software
  • Illustrator
  • Photoshop
  • InDesign
  • Premiere Pro
  • After Effects
  • Figma
  • Canva
  • MS Office
02Core competencies
  • Graphic design
  • Brand identity
  • Videography & photography
  • Content creation
  • Visual Storytelling
03Marketing & management
  • Social media management
  • Digital marketing
  • Project coordination
  • Team leadership & mentorship

Education

Learned on the job. Still learning.

  • Certificate & Diploma, Information Communication Technology

    East Africa Institute of Certified StudiesNairobi, Kenya

Certifications

  • Team Essentials for Designing AI Solutions

    2026

    IBM SkillsBuild

    Human-centred AI design: defining AI team roles, framing real-world problems, mitigating algorithmic bias and setting ethical guidelines.

  • AI Literacy

    2026

    IBM SkillsBuild

    Key AI concepts, machine learning basics, generative AI applications and the ethics of putting AI to work.

  • Fundamentals of Digital Marketing

    2019

    Google Digital Skills for Africa

    SEO, SEM, social media marketing and analytics, applied to grow website traffic and online engagement for clients.