Hello,
I'm Humphrey Kibet.
A Brand & Visual Design Specialist
I shape brand identities and run end-to-end creative campaigns across digital and print—from concept to final production.
Currently, I am a Design Lead Specialist at BrighterMonday Kenya
- years in brand & visual design
- 5+
- uplift in platform engagement from the Future of Work campaign
- 15%
- growth in social video views
- 50%+
- more interactions per post at Ananas
- 300%
Profile
Brand thinking. Hands-on craft.
With over five years in design, I’ve moved from hands-on execution into leading creative direction. My background spans tech platforms, marketing agencies, and consumer brands building visual systems that look sharp and deliver real engagement.
- 01
Visual Systems That Hold Together
Brand audits, style guides, and practical design rules that keep your identity consistent across every screen, print asset, and touchpoint.
- 02
Campaigns Built to Scale
Taking a single strong creative idea and adapting it seamlessly across social channels, web portals, print collateral, and video without losing its core message.
- 03
Full In-House Production
Handling art direction, graphic design, photography, and editing directly so nothing gets diluted on the way to launch.
Professional experience
Five years. Seven industries.
Design Lead Specialist
BrighterMonday Kenya
Career and recruitment platform
Leading creative direction, brand and in-house production.
- Spearheaded end-to-end creative direction for the “Future of Work” campaign, producing all visual assets and driving a 15% uplift in platform engagement.
- Led a comprehensive brand audit and launched a unified visual identity guide, achieving 100% brand consistency across all digital touchpoints.
- Directed and produced all in-house photography and videography, growing social media video views by over 50%.
Creative Designer
Solami Limited
- Led design concept development and delivery of client-facing visual materials, strengthening brand presence across campaigns.
- Produced brochures, logos, social media graphics and website visuals, consistent with each client’s brand guidelines.
- Partnered with cross-functional teams to deliver cohesive multi-platform campaigns, including promotional video content.
Social Media Manager & Graphic Designer
Prime Marketing Concepts
- Designed and executed print and digital marketing collateral, including brochures, flyers, posters and banners.
- Built and maintained a consistent brand identity across all client materials and digital platforms.
- Designed and launched a website for a car rental client, improving its online presence and user experience.
Social Media Executive & Graphic Designer
Behind The Scenes Marketing
- Developed and executed social media strategies that boosted brand awareness and engagement for clients and the agency.
- Managed content creation and performance analysis across platforms, reporting on key metrics to guide strategy.
- Supported branding, graphic design and email marketing projects alongside the Marketing Director.
Digital Marketer & Design Assistant
Shupav LLP
- Created, curated and managed content across social media platforms for clients and the agency.
- Developed and executed social media strategy across Facebook, Twitter, Instagram and LinkedIn in line with marketing objectives.
- Designed marketing collateral, social media graphics, email newsletters and website graphics.
- Assisted the Marketing Director with branding, graphic design and website projects, and created newsletters, imagery and copy for email marketing.
Graphic Designer & Social Media Manager
Hisia Psychology Consultants
- Created and managed paid social media advertising campaigns, tracking performance and reporting to the marketing team.
- Designed marketing materials including brochures, flyers, posters, email newsletters and signage.
- Managed content creation for all social media channels (Facebook, Twitter, Instagram, LinkedIn).
Social Media Manager, Photographer & Graphic Designer
Ananas Consolidated Group
Ananas Food Court and Melanin Club
- Designed all creative assets for social media and on-site promotions, contributing to a consistent increase in foot traffic and event attendance.
- Led daily social media management and community engagement, driving a 300% increase in average post interactions.
- Managed IT hardware and software setup and inventory alongside creative responsibilities.
Selected work
Selected work. Up close.
A few projects from across these roles. Each one opens the full case study.

BrighterMonday Kenya social media assets
BrighterMonday Kenya · Visual DesignSocial graphics, campaign banners and post templates for a careers platform, designed as one system so every post reads as BrighterMonday.See the case study
When Your People Playbook Doesn't Travel - Webinar
The African Talent Company (TATC) · Lead Designer: Digital Campaign AssetsA five-part email banner series for TATC’s webinar on hiring and scaling teams across African markets.See the case study
CS Week 2026
The African Talent Company (TATC) · Design Lead SpecialistOne Customer Service Week campaign, adapted for BrighterMonday, Jobberman and The African Talent Company across five markets.See the case study
Triad Brands
Triad BrandsA brand identity for a creative studio that offers both design and print.See the case study
Skills & tools
From the brief to the final export.
- 01Design & creative software
- Illustrator
- Photoshop
- InDesign
- Premiere Pro
- After Effects
- Figma
- Canva
- MS Office
- 02Core competencies
- Graphic design
- Brand identity
- Videography & photography
- Content creation
- Visual Storytelling
- 03Marketing & management
- Social media management
- Digital marketing
- Project coordination
- Team leadership & mentorship
Education
Learned on the job. Still learning.
Certificate & Diploma, Information Communication Technology
East Africa Institute of Certified StudiesNairobi, Kenya
Certifications
Team Essentials for Designing AI Solutions
2026IBM SkillsBuild
Human-centred AI design: defining AI team roles, framing real-world problems, mitigating algorithmic bias and setting ethical guidelines.
AI Literacy
2026IBM SkillsBuild
Key AI concepts, machine learning basics, generative AI applications and the ethics of putting AI to work.
Fundamentals of Digital Marketing
2019Google Digital Skills for Africa
SEO, SEM, social media marketing and analytics, applied to grow website traffic and online engagement for clients.