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When Your People Playbook Doesn't Travel - Webinar
02
A five-part email banner series for TATC’s webinar on hiring and scaling teams across African markets.
My contribution
Concept, visual asset creation, and layout execution for webinar campaign.
The brief
TATC needed email banners for its pan-African webinar “When Your People Playbook Doesn’t Travel”, to build interest before the day and bring in registrations.
The approach
Each banner has a job: announce the webinar, set out its premise, preview The Africa Scaling Index and count down to the day. They share one layout, an illustrated city skyline and the same type, so the series reads as one campaign while the headline changes.
The outcome
Five email banners, from the first announcement to the final call, ready for TATC’s email campaign.
The details
Deliverables
- Email Banners
Tools
- Photoshop
- Illustrator
- Codex
Samples
The work, up close
