Social media, Brand identity
CS Week 2026
03
One Customer Service Week campaign, adapted for BrighterMonday, Jobberman and The African Talent Company across five markets.
My contribution
Led the design direction and visual design across all operating markets, creating cohesive campaign collateral for digital and social media platforms.
The brief
One visual campaign for Customer Service Week 2026 across the brands under The African Talent Company: BrighterMonday and Jobberman in Kenya, Uganda and Ghana. It had to celebrate support teams and carry the official theme, “The Extra Mile”, while each brand kept its own identity.
The approach
One idea, “The Extra Mile”, carried by expressive type, the official emblem and portraits of customer service representatives. Each brand kept its own colours: warm oranges for BrighterMonday Kenya and Uganda, clean blues for Jobberman, and purples and pinks for TATC. The layouts use the 4:5 portrait format (1080 × 1350) that sits best in social feeds, so every market worked from the same system.
The outcome
A campaign toolkit of social graphics, email banners and brand adaptations, used by each market on its own channels during the week.
The details
Deliverables
- Social Media Campaign Graphics
- Multi-Market Brand Adaptations
- Email Banners
Tools
- Adobe Photoshop
- Adobe Illustrator
