Social media
BrighterMonday Kenya social media assets
01
Social graphics, campaign banners and post templates for a careers platform, designed as one system so every post reads as BrighterMonday.
My contribution
I design BrighterMonday Kenya’s social graphics, campaign banners and post templates as part of the in-house team.
The brief
BrighterMonday Kenya needed social graphics that could carry many different messages across its channels and still look like one brand.
The approach
I set up a system of layouts and post templates that follows the brand guidelines: clear type, a firm hierarchy and room for each message. New posts start from a template instead of a blank page, which keeps them consistent and quicker to produce.
The outcome
A reusable set of social graphics, campaign banners and post templates that the team uses for everyday posts and campaign rollouts.
The details
Deliverables
- Social media graphics
- Campaign banners
- Post templates
Tools
- Photoshop
- Illustrator
- Google Flow
