Service 04
Creative Direction
Direction for campaigns and shoots, so work from different people and channels still looks like one brand.
Tell me what you need and when. We’ll agree the scope and the deadline before anything is designed.
About this service
I set the concept and the visual rules for a campaign, brief the people making it and review the work before it goes out. For Customer Service Week 2026, I led the design direction for one campaign adapted across three brands and five markets.
Good for
- Campaigns running across several channels or markets
- Shoots and design teams that need a clear brief
- Brands with several people making content
What you get
- Campaign concepts and moodboards
- Art direction for shoots and design teams
- One visual language across channels
- Review and sign-off on final work
