Rovex post “Business class comfort”: a car’s cream leather seats.
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Social media

Rovex Car Rentals

11

Social posts for a luxury and exotic car rental service, built around the fleet and the trips it makes possible.

Client
Rove Exotics
Year
2022

My contribution

Brand identity, visual assets, and social media creative direction.

The brief

The client needed high-end visual assets and social media creatives to showcase their luxury and exotic vehicle fleet to prospective high-net-worth clients.

The approach

Dark, cinematic photos of the cars and their interiors, paired with bold yellow headlines. Each post leads with one idea (business travel, a weekend away, the comfort inside) and ends on the same booking bar.

The outcome

A set of social posts in one recognisable style: yellow headlines, a black and yellow booking bar and the Rovex web address on every post.

The details

Deliverables

  • Social media creatives

Tools

  • Photoshop
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