Brand identity, Packaging
BRÜ Coffee
09
A wordmark and packaging for a direct-to-consumer coffee roaster, with the U drawn as a steaming mug.
My contribution
Lead Designer: Developed full brand identity, custom logo wordmark, color system, cup packaging, and brand collateral.
The brief
Establish a new visual identity for BRÜ, a direct-to-consumer artisan coffee roaster aiming to disrupt the premium segment with a warm, inclusive, and modern brand.
The approach
I created a unique wordmark combining a warm, heavy sans-serif typography ('BR') with an integrated, stylized 'U' shaped as a steaming coffee mug. The color palette pairs rich roasted coffee brown with vibrant orange and cream tones to reflect warmth, quality, and craftsmanship across physical and digital touchpoints.
The outcome
Delivered a cohesive brand system spanning carry-out packaging, ceramic mugs, brand patterns, and digital guidelines, preparing BRÜ for its direct-to-consumer and retail launch.
The details
Deliverables
- Brand Identity System
- Logo & Wordmark
- Coffee Cup Packaging
- Merch & Apparel Concepts
- Brand Pattern & Guidelines.
Tools
- Illustrator
- Photoshop
