Branding brief

Six short steps. Questions marked (required) need an answer; anything marked (optional) can be skipped.

Step 1 of 6: You and your brand

Name (required)

Email (required)

WhatsApp number (optional)

With the country code, for example +254.

Business or brand name (required)

As it should appear on the logo.

Where is the brand now? (required)

Starting from scratchIt needs a refreshIt needs a full rebrand

Step 2 of 6: Audience and goals

What does the business do? (required)

Who is it for? (required)

Your customers, clients or community.

What should the new brand help with? (optional)

Pick any that apply.

Anything else? (optional)

Step 3 of 6: Personality and look

Brands or designs you like, and why (optional)

Colours to use or avoid (optional)

Step 4 of 6: What you need

Something else (optional)

Step 5 of 6: Timing and budget

When do you need it? (required)

As soon as possibleWithin a monthIn one to three monthsI’m flexible

Any fixed date to work towards? (optional)

A launch, an event or an opening, for example.

Budget (optional)

A rough range is fine, in KES or USD.

Not sure yet

Step 6 of 6: Review and send

Check your answers, then send. Edit takes you back to that step.

You and your brand

Name: Not given
Email: Not given
WhatsApp number: Not given
Business or brand name: Not given
Where is the brand now?: Not given

Audience and goals

What does the business do?: Not given
Who is it for?: Not given
What should the new brand help with?: Not given
Anything else?: Not given

Personality and look

Pick up to three words that fit the brand: Not given
Brands or designs you like, and why: Not given
Colours to use or avoid: Not given

What you need

What do you need?: Not given
Something else: Not given

Timing and budget

When do you need it?: Not given
Any fixed date to work towards?: Not given
Budget: Not given

Tell me about your brand.